Cookie Policy

This Cookie Policy explains what cookies are, which ones In The 99th uses on inthe99th.com (the "Site"), and how you can control them. It should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences, or let a third party measure how the site is used.

2. How we use cookies

We use cookies for two purposes:

  • Necessary cookies. These are required for the Site and the contact form to work correctly (for example, remembering your cookie choice, and basic security/anti-spam protection when you submit the form). These cannot be switched off.
  • Analytics cookies. With your consent, we use Google Analytics (GA4) to understand how visitors use the Site, so we can improve it. These cookies collect information such as pages visited, time on Site, and general device/location information, in aggregate and not tied to your name.

3. Cookies used on this Site

CookieProviderPurposeDuration
cookie-consent preferenceIn The 99th (stored locally)Remembers whether you accepted or declined analytics cookiesUntil cleared
_gaGoogle AnalyticsDistinguishes unique visitors~2 years
_ga_<container-id>Google AnalyticsPersists session state for GA4~2 years

[Confirm this list against your actual Google Analytics configuration once the real GA4 property is connected, and add any cookies set by your payment or scheduling tools if you add them later.]

4. Your choices

When you first visit the Site, a banner lets you accept or decline analytics cookies. You can change your mind at any time by clearing your browser's cookies/site data for this Site, which will show the banner again. You can also block or delete cookies generally through your browser settings, though doing so may affect how parts of the Site work.

You can also opt out of Google Analytics specifically using Google's Google Analytics Opt-out Browser Add-on.

5. Changes to this policy

We may update this Cookie Policy from time to time, for example if we start using a new analytics, payment, or scheduling tool. We will post the updated version here with a new "Last updated" date.

6. Contact us

Questions about this Cookie Policy can be sent to [Add David's email].