Privacy Policy

This Privacy Policy explains how In The 99th ("we," "us," or "our"), the tutoring practice of David de Koos, collects, uses, and protects information when you visit inthe99th.com (the "Site") or use our contact form to get in touch. This policy is a standard starting template for a small tutoring business and has not been reviewed by a lawyer, please have it reviewed and adapted to your specific business details and local law before publishing it live.

1. Who we are

The Site is operated by David de Koos, doing business as In The 99th. [Add business address, if any, and business registration details if applicable]. For any privacy questions, contact [Add David's email].

2. Information we collect

We collect information in two ways:

• Information you provide directly. When you submit the contact form, we collect your name, email address, the coaching format and test you select, and any message you write.
• Information collected automatically. Like most websites, we use cookies and similar technologies (through Google Analytics) to collect standard usage data, such as pages viewed, time on site, approximate location (city/region level), device and browser type, and how you arrived at the Site. See our Cookie Policy for details.

3. How we use your information

We use the information we collect to:

• Respond to your inquiry and schedule tutoring sessions, including free trial sessions;
• Communicate with you about your coaching, billing, and scheduling;
• Understand how visitors use the Site so we can improve it; and
• Meet legal, security, and administrative requirements.

We do not sell your personal information, and we do not use it for third-party advertising.

4. How we share information

We do not share your personal information with third parties except:

• Service providers who help us run the Site and our business, currently Netlify (which processes and stores contact form submissions) and Google Analytics (which processes Site usage data);
• If required by law, subpoena, or other legal process; or
• To protect the rights, property, or safety of In The 99th, our students, or others.

5. Cookies

The Site uses cookies for basic site functionality and, if you accept them, for analytics. You can manage your cookie preferences at any time using the cookie banner, or through your browser settings. Full details are in our Cookie Policy.

6. Data retention

We keep contact form submissions and related correspondence for as long as reasonably needed to provide tutoring services and to meet our administrative, tax, and legal obligations, and then delete or anonymize it. Analytics data is retained according to Google Analytics' standard retention settings.

7. Your privacy rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, or to object to or restrict certain uses of it. To make a request, contact us at [Add David's email]. We will respond within a reasonable time. [If you have students or visitors in the EU/UK, California, or Quebec, add the specific GDPR / CCPA / Quebec Law 25 language your counsel recommends here.]

8. Children's privacy

The Site itself is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. Some of our tutoring students are high school students preparing for the SAT; where a student is a minor, we ask that a parent or guardian submit the initial contact form and be included in scheduling and billing communications.

9. Security

We take reasonable steps to protect the information we collect, but no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date.

11. Contact us

Questions about this Privacy Policy can be sent to [Add David's email].